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John Monetta Real Estate Advisory  ·  27 Years

Strategic Real Estate Counsel.
From Planning Through Execution.

Owner's Representative & Trusted Advisor

Independent real estate advisory services spanning strategy, development, project management, property management, and public agency engagements — from straightforward assignments to complex, multi-party projects.

Advisory
27
Years in Practice
3
Core Services
—
Public & Private Sector
—
Independent. Owner-Focused.
Advisory & Owner Representation Strategy · Transactions · Public & Institutional
Development & Project Management Feasibility · Entitlements · Permitting · Execution
Property Management Asset Oversight · Leasing · Operations

Core Disciplines

Real Estate Services From
Strategy Through Execution

Independent, owner-focused support across three connected disciplines — from early strategy and approvals through implementation and ongoing property operations.

John Monetta

John Monetta  ·  Principal Advisor

01
Advisory & Owner Representation

Independent counsel and owner-focused representation for real estate decisions, transactions, asset strategy, and complex stakeholder engagements.

Strategy · Transactions · Negotiations · Public & Institutional
02
Development & Project Management

Hands-on support from early feasibility and approvals through implementation, coordinating the people, agencies, decisions, schedules, and deliverables required to move a project forward.

Feasibility · Entitlements · Permitting · Project Delivery
03
Property Management

Practical oversight of owned and leased real estate, with direct attention to tenant relationships, lease administration, vendors, operations, and ownership priorities.

Tenant Relations · Leasing · Operations · Asset Stewardship

Institutional & Public Agency Expertise

Public-Sector Experience That Strengthens Every Engagement

Deep experience working inside government and across public-private partnerships brings an institutional perspective to every engagement — including agency coordination, procurement, development agreements, infrastructure, regulatory issues, and multi-party decision-making.

Engagements

Begin with a Consultation

Every engagement begins with a direct conversation. Bring your situation, your questions, and your constraints.

Introductory Offer

Complimentary 30-Minute Consultation

Available to qualified clients through December 31, 2026. 3–5 slots per week. No obligation beyond the conversation.

Services

Services

Each engagement is scoped to the client's specific needs. Services are available individually or in combination, allowing the practice to stay with an assignment from concept and approvals through implementation and ongoing property operations.

01 — Advisory & Owner Representation
Independent Counsel & Owner-Focused Representation

Independent, owner-focused counsel for real estate decisions, transactions, and ongoing asset strategy. Engagements can range from a discrete issue or negotiation to long-term representation across a portfolio or complex project.

Strategy · Acquisitions & Dispositions · Leasing · Negotiations · Owner Representation · Public & Institutional Advisory · Public-Private Partnerships

02 — Development & Project Management
From Feasibility Through Project Delivery

Development support from early planning through implementation. The practice can assist at the front end with feasibility, due diligence, entitlements, and permitting, and continue through execution as the owner’s project manager.

Feasibility · Due Diligence · Entitlements · Permitting · Agency Coordination · Consultant Management · Scope · Schedule · Budget · Project Delivery

03 — Property Management
Asset Oversight & Operations Management

Direct oversight of owned and leased real estate on behalf of ownership, combining day-to-day operational attention with an owner’s perspective on asset performance and long-term objectives.

Tenant Relations · Lease Administration · Vendor Oversight · Operating Issues · Interim Uses · Ownership Reporting · Asset Stewardship

Engagements

The practice can stay with an assignment from concept and approvals through implementation.

Ready to discuss your situation?

Consultations begin with a direct, structured conversation.

Selected Experience

Experience Built Through Execution

Experience built through 27 years of real estate, development, property management, and public-sector project delivery — including leadership of the redevelopment of the former Oakland Army Base.

Selected experience demonstrates the breadth of capabilities brought to client engagements — from real estate transactions and property operations to development, infrastructure, agency coordination, and long-term project implementation. The former Oakland Army Base redevelopment provides a concentrated example of those disciplines applied over more than two decades.

$1.2B Total Project Value
330 Acres Redeveloped
100+ Transactions & Agreements
20+ Agency Partners

Featured Engagement

Oakland Army Base Redevelopment

Gateway Industrial District — Oakland, CA

Aerial photo of the Gateway Industrial District / former Oakland Army Base

Aerial view — Gateway Industrial District, former Oakland Army Base

Role & Client

Project Manager  ·  City of Oakland

Engagement Period

1999 – 2026  ·  27 Years

Project Scale

$1.2B Total Value  ·  330 Acres

View Project Site ↗

Scope of Responsibility

  • Implemented Community Benefits Program recognized nationally as a model for equitable redevelopment
  • Directed environmental remediation, roads, utilities, rail, and Bay Trail infrastructure construction
  • Assembled $300M+ public funding including $242M California Transportation Commission grant and $41M Alameda County grant
  • Managed developer selection and structured 66-year ground lease with Prologis
  • Negotiated State Lands Commission Exchange Agreement resolving tidelands trust encumbrances
  • Led Federal Economic Development Conveyance (EDC) of former Army Base to City of Oakland

Areas of Work

The Scope of the Engagement

The Oakland Army Base redevelopment is a concentrated example of the advisory, development and project management, and property management capabilities brought to client engagements. The categories below show those disciplines applied across real estate, infrastructure, regulatory, and public-agency work.

01

Ground Leases & Development

Structuring, assignment, and administration of long-term ground leases with private developers, including the 66-year Prologis-CCIG master lease.

4 major transactions
02

Community Benefits & Public Improvements

West Oakland Community Fund, West Oakland Jobs Resource Center, and OAB Public Improvements Projects delivering community benefits alongside private development.

3 programs
03

Property Management & Interim Use

Interim leasing programs, utility management, eviction proceedings, and Oakland Film Commission leases during the extended pre-development period.

4 programs
04

Interagency & Port Coordination

City-Port memoranda, cost-sharing agreements, Joint Powers Authority dissolution, and parcel map filings coordinating multiple public agency interests.

17 agreements
05

Environmental & Regulatory

DTSC covenants and consent agreements, air quality plans, land use covenants, and related environmental compliance across the 330-acre site.

5 regulatory instruments
06

Utility & Infrastructure Partners

Grant deeds, leases, and memoranda of agreement with East Bay MUD, AT&T, BNSF, and other utility and infrastructure operators serving the site.

6 agreements
07

Procurement & RFP Processes

Structured competitive procurement including the Master Developer RFP, truck parking facility, and real estate appraisal services solicitations.

3+ processes
08

Billboard & Ancillary Leases

Long-term billboard lease agreements and assignments, including Foster Interstate and Outfront-Foster arrangements generating ongoing revenue streams.

2 lease structures
Prologis warehouse facility within the Gateway Industrial District

Prologis warehouse facility — Gateway Industrial District

Detailed Project Log

Transactions, Agreements & Accomplishments

A representative record of the work performed, organized under the eight categories above.

Additional project details and references are available upon request in the context of a qualified engagement discussion.

01

Ground Leases & Development

The core long-term development transactions structuring private investment on City-owned land, anchored by the 66-year Prologis-CCIG master ground lease.

Lease Assignment
Prologis-CCIG Ground Lease Assignment
—
Development Agreement
Prologis-CCIG Development Agreement
—
Development Requirement
Prologis Minimum BuildEnforceable minimum build-out requirements
—
Early Lease (BCHO)
BCHO Lease
—
02

Community Benefits & Public Improvements

Programs and infrastructure investments delivering community benefits alongside private development, recognized nationally as a model for equitable redevelopment.

Community Fund
West Oakland Community Fund
—
Workforce
West Oakland Jobs Resource Center
—
Infrastructure
OAB Public Improvements Projects
  • Delivered major backbone infrastructure supporting redevelopment, including new public streets, underground utilities, landscaping and lighting.
  • Managed site preparation and enabling work, including warehouse deconstruction, soil import and stabilization, materials handling, and relocation/protection of existing utility infrastructure.
  • Coordinated phased delivery of Maritime Street, Burma Road, Wake Avenue, rail improvements, and infrastructure serving the East, North, West and Central Gateway development areas.
  • Implemented community-benefit contracting requirements, exceeding the 50% local contracting goal and achieving more than 80% local participation in design-build professional services and construction work.
  • Implemented the Construction Jobs Policy, targeting and meeting 50% Oakland-resident work hours and 20% apprenticeship hours.
2012 – 2019
03

Property Management & Interim Use

Interim programs generating revenue and maintaining site conditions during the extended pre-development period from federal conveyance through the Prologis ground lease.

Program
Leasing ProgramInterim leasing across the former base
1999 – 2006
Program
Interim Utility Program
1999 – 2006
Program
Eviction ProgramManaged transitions from interim uses to development-ready condition
2011 – 2012
Leases
Oakland Film Commission Leases
—
04

Interagency & Port Coordination

Long-term coordination and agreements across the Port of Oakland, federal agencies, Caltrans, and other public partners supporting conveyance, access, infrastructure, and redevelopment of the former Oakland Army Base.

MOA
City-Port MOA
—
Cost Sharing
Port Cost Sharing Agreement
—
Governance
Joint Powers Authority Dissolution
—
Parcel Map
2013 Parcel Map
2013
Parcel Map
2012 Parcel Map
2012
Survey
EDC ALTA Survey
—
Title
OAB Title Report
—
Federal Transaction
BRAC Process & Documents
  • FOSET (Finding of Suitability for Early Transfer)
  • FOST (Finding of Suitability to Transfer)
  • Related environmental and title documentation
1999 – 2003
Federal MOA
EDC MOA with Department of DefenseMemorandum of Agreement establishing terms of the Economic Development Conveyance
2000 – 2003
Federal Transaction
DoD & Federal Contractor Army Reserve Transaction
2003 – 2006
Purchase & Sale
Caltrans PSAPurchase and Sale Agreement
—
Permit
Caltrans Encroachment Permit
—
Settlement
Caltrans Pier 7 Settlement Agreement
—
Easement
Caltrans Easement & Two Amendments
—
3-Party Agreement
Caltrans Facility 3-Party Agreement
—
Easement
Caltrans Bike Path Easement
—
Transaction
Caltrans Facility Transaction
—
05

Environmental & Regulatory

Environmental covenants, land use restrictions, and regulatory instruments enabling productive reuse of a formerly contaminated federal site.

Covenant
DTSC Covenant to Restrict Use of Property
—
Waiver
DTSC LUC WaiverLand Use Covenant Waiver
—
Consent Agreement
DTSC Consent Agreement
—
Air Quality
Prologis Air Quality Plans
—
Land Use / Lease
Children's Hospital Helistop Relocation, LUC & Lease
—
06

Utility & Infrastructure Partners

Agreements with utility providers and infrastructure operators required to service the redeveloped site and adjacent public improvements.

Grant Deed
East Bay MUD Grant Deed
—
Lease
East Bay MUD Lease
—
MOA
East Bay MUD Memorandum of Agreement
—
Relocation
BNSF Easement Relocation
—
Relocation Agreement
AT&T Relocation Agreement
—
Quitclaim
AT&T Quitclaim
—
07

Procurement & RFP Processes

Structured competitive procurement processes ensuring transparency and value in the selection of developers, operators, and service providers.

RFP
2-Acre Truck Parking Facility RFP
—
RFP
Master Developer RFP
—
RFP
Real Estate Appraisal Services RFP
—
08

Billboard & Ancillary Leases

Long-term outdoor advertising lease structures generating recurring revenue for the City.

Lease Agreement
Foster Interstate Billboard Lease Agreement
—
Lease Assignment
Outfront-Foster Billboard Lease Assignment
—
John Monetta

John Monetta  ·  San Diego, CA

Licensing & Credentials

  • California DRE License No. 01138738

About

John Monetta
Real Estate Advisory

John Monetta was born in San Diego and is a third-generation Californian. He graduated from UCLA and spent more than 25 years living and working in the Bay Area before returning home to San Diego. John brings a cross-sector perspective shaped by decades of work in municipal government, real estate, and entrepreneurial ventures, with a focus on helping organizations navigate complex projects and partnerships.

For more than two decades with the City of Oakland, John led the end-to-end management of the Gateway Industrial District redevelopment at the former Oakland Army Base — a nationally significant public infrastructure and economic development project. He directed complex land transactions, oversaw major public infrastructure investments funded by regional, state and federal sources, and worked closely with federal, state, and regional agencies to deliver large-scale redevelopment initiatives. His work required navigating environmental remediation, tidelands trust issues, interagency agreements, public-private partnerships, and complex development planning while protecting public interests and advancing long-term economic development.

Today, John advises property owners, developers, institutions, and public agencies on real estate strategy, development, project management, and property operations. Drawing on experience inside government as well as in private and entrepreneurial environments, he brings independent judgment, practical execution, and an owner-focused perspective to assignments ranging from straightforward real estate needs to complex, multi-party projects.

"A society grows great when people plant trees whose shade they know they shall never sit in."

— Greek Proverb

How We Work

Engagement Process

Every engagement is structured to deliver clarity from the first conversation. The process is disciplined, transparent, and adapted to the complexity and scope of the work.

01
Initial Consultation

A structured conversation to understand the situation, identify the client’s objectives, needs, and constraints, and determine whether and how the practice can help. Direct, confidential, and substantive.

02
Scope & Engagement Terms

Clear definition of the work to be performed, deliverables, timeline, and compensation. Engagements are structured to match the actual complexity of the assignment.

03
Execution & Reporting

Systematic execution of the agreed scope with regular communication to the client. Reporting is clear, written, and structured for review by decision-makers and advisors.

04
Conclusion & Continuity

Formal close-out of the engagement with documentation, knowledge transfer, and a clear record of decisions and outcomes. Ongoing advisory available as needed.

Communication

Direct and Documented

john@johnmonettarealestate.com
(415) 745-5967
San Diego, CA

Independence

Independent Advice

As an independent advisor, the practice has no brokerage split arrangements, referral fee dependencies, or vendor relationships that could compromise the objectivity of advice provided to clients.

Contact & Engagement

Request a Consultation

Use the form below to describe your situation and request a consultation. All inquiries are reviewed personally and responded to within one business day.

Introductory Offer · Complimentary 30-minute consultations through December 31, 2026 · Limited to 3–5 slots per week

All inquiries are confidential. You will receive a direct response within one business day.

Consultation Structure

Introductory Offer  ·  Through December 31, 2026

Complimentary 30-Minute
Introductory Consultation

Available to qualified clients through December 31, 2026. A direct, substantive conversation at no fee — no obligation beyond the conversation itself.

3–5 slots available per week

  • Introductory Consultation (30 min) Complimentary
  • Initial Advisory Session (60 min) $250
  • Extended Advisory Session (90 min) $375

Note on Engagement

The complimentary introductory consultation is available to qualified prospective clients through December 31, 2026. Paid advisory sessions and project engagements are structured separately based on scope and complexity.

Direct Contact

john@johnmonettarealestate.com
(415) 745-5967
San Diego, CA

Licensing

John Monetta | California DRE License No. 01138738
John Monetta Real Estate Advisory is a licensed real estate brokerage in the State of California.

Legal

Privacy Policy

This Privacy Policy describes how John Monetta Real Estate Advisory collects, uses, and protects your personal information.

Information We Collect

When you submit an inquiry through our website or engage our services, we may collect the following types of information:

  • • Contact information (name, email address, phone number, organization)
  • • Service area of interest
  • • Information you provide about your real estate situation or project
  • • Communication preferences

How We Use Your Information

We use the information we collect to:

  • • Respond to your inquiries and consultation requests
  • • Provide advisory and brokerage services
  • • Communicate with you about your engagement
  • • Comply with legal and regulatory requirements

Information Sharing and Disclosure

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share your information only in the following circumstances: (1) with your explicit consent; (2) with service providers who assist in our operations (subject to confidentiality obligations); (3) when required by law or to protect our legal rights; or (4) in connection with a business transaction such as a merger or sale of assets.

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You have the right to request information about the personal information we have collected about you in the past 12 months, including the categories of information, sources, purposes, and third parties with whom we share it.
  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out: You have the right to opt out of the sale of your personal information. We do not sell personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, please contact us at john@johnmonettarealestate.com or (415) 745-5967. We will respond to your request within 45 days.

Cookies and Tracking

This website uses minimal tracking. Form submissions are processed through Netlify Forms for the sole purpose of enabling us to receive and respond to your inquiries. We do not use third-party advertising cookies or tracking pixels.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

John Monetta Real Estate Advisory
john@johnmonettarealestate.com
(415) 745-5967
San Diego, CA

Effective Date: March 25, 2026