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John Monetta Real Estate Advisory  ·  27 Years

Strategic Counsel
for Challenging
Real Estate.

Owner's Representative & Trusted Advisor

An independent advisor bringing institutional rigor and practical judgment to real estate transactions, development, asset management, and public agency engagements. Clear thinking. Precise communication. Your interests, protected.

Advisory
27
Years in Practice
4
Service Disciplines
—
Public & Private Sector
—
Independent. No Conflicts.
Brokerage Seller & Buyer Representation
Development Feasibility & Project Oversight
Advisory Government & Institutional

Core Disciplines

A Full Spectrum of
Real Estate Expertise

From acquisition through disposition, and across public and private sector engagements, the practice covers the full lifecycle of real estate ownership and development.

John Monetta

John Monetta  ·  Principal Advisor

01
Government & Institutional Advisory

Counsel to public agencies, municipalities, and institutional owners navigating complex real estate decisions.

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02
Brokerage & Transactions

Seller and buyer representation with disciplined negotiation, market analysis, and transaction management.

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03
Development Services

Feasibility studies, development potential analysis, cost modeling, and market demand assessment.

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04
Strategic Planning

Long-term asset strategy, portfolio optimization, and capital allocation guidance for ownership and decision-makers.

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Engagements

Begin with a Consultation

Every engagement begins with a direct conversation. Bring your situation, your questions, and your constraints.

Introductory Offer

Complimentary 30-Minute Consultation

Available to qualified clients for a limited time. 3–5 slots per week. No obligation beyond the conversation.

Available through May 2026

Services

Four Service Disciplines

Each engagement is scoped to the client's specific needs. Services are available individually or in combination across the full transaction or development lifecycle.

01  —  Government & Institutional Advisory
Public Agency & Institutional Counsel

Advisory services to public agencies, municipalities, school districts, and other institutional owners. Provides independent real estate counsel on acquisition, disposition, leasing, and asset strategy—structured to withstand legal, financial, and governance scrutiny.

02  —  Brokerage & Transactions
Seller Representation & Transaction Management

Full-service representation for property owners in the marketing and sale of assets. Includes pricing strategy, marketing positioning, buyer qualification, negotiation, and transaction coordination through close. Independent representation with no dual-agency conflicts.

03  —  Development Services
Feasibility Analysis & Development Advisory

Systematic analysis of development potential, project costs, and market demand. Provides ownership and decision-makers with the information necessary to evaluate whether to proceed, what program to pursue, and on what terms. Appropriate for greenfield sites, adaptive reuse, and public-private partnerships.

04  —  Strategic Planning
Asset Strategy & Portfolio Optimization

Long-term strategic planning for real estate portfolios, capital allocation guidance, and asset optimization analysis. Provides ownership with clear frameworks for decision-making on hold-versus-sell, timing, and portfolio composition. Appropriate for both public agencies and private owners.

Engagements

Ready to discuss your situation?

Consultations begin with a direct, structured conversation.

Featured Engagement

Oakland Army Base Redevelopment

Gateway Industrial District — Oakland, CA

Role & Client

Project Manager  ·  City of Oakland

Engagement Period

1999 – 2026  ·  27 Years

Project Scale

$1.2B Total Value  ·  330 Acres  ·  66-Year Ground Lease (Prologis)

View Project Site ↗

Scope of Responsibility

  • Led Federal Economic Development Conveyance (EDC) of former Army Base to City of Oakland
  • Negotiated State Lands Commission Exchange Agreement resolving tidelands trust encumbrances
  • Managed developer selection and structured 66-year ground lease with Prologis
  • Assembled $300M+ public funding including $242M California Transportation Commission grant and $41M Alameda County grant
  • Directed environmental remediation, roads, utilities, rail, and Bay Trail infrastructure construction
  • Implemented Community Benefits Program recognized nationally as a model for equitable redevelopment

Selected Engagements

Supporting Project History

Federal Conveyance
Economic Development Conveyance Project Manager — City of Oakland / Oakland Base Reuse Authority. Negotiated and executed Federal Economic Development Conveyance of the former Oakland Army Base from the U.S. Army to the City of Oakland. Prerequisite transaction enabling all subsequent redevelopment.
Oakland, CA
2000 – 2003
Land Transaction
State Lands Commission Exchange Agreement Project Manager — City of Oakland. Negotiated complex exchange agreement with the California State Lands Commission resolving tidelands trust encumbrances on former Army Base parcels. Resolved title issues that were a legal prerequisite to private development and long-term ground leasing.
Oakland, CA
2003 – 2006
Public Infrastructure
Oakland Army Base Public Improvements Co-Project Manager — City of Oakland. Directed major public infrastructure program including environmental remediation, new roadways, utilities, rail connections, and bicycle/pedestrian paths to Bay Trail. Funded by $242M California Transportation Commission grant, $41M Alameda County grant, and approximately $45M City commitment.
Oakland, CA
2012 – 2019
Owner's Rep
West Oakland Link — Bay Skyway Owner's Representative — City of Oakland. Representing the City on a $100M elevated bicycle and pedestrian path connecting Mandela Parkway to the Bay Bridge Trail. Currently in final design phase; interim construction scheduled for 2027.
Oakland, CA
2021 – Present

Additional project details and references are available upon request in the context of a qualified engagement discussion.

John Monetta

John Monetta  ·  San Diego, CA

Licensing & Credentials

  • California DRE License No. 01138738

About

John Monetta
Real Estate Advisory

John Monetta was born in San Diego and is a third-generation Californian. He graduated from UCLA and spent more than 25 years living and working in the Bay Area before recently returning to San Diego. John brings a cross-sector perspective shaped by decades of work in municipal government, real estate, and entrepreneurial ventures, with a focus on helping organizations navigate complex projects and partnerships.

For more than two decades with the City of Oakland, John led the end-to-end management of the Gateway Industrial District redevelopment at the former Oakland Army Base — a nationally significant public infrastructure and economic development project. He directed complex land transactions, oversaw major public infrastructure investments funded by regional, state and federal sources, and worked closely with federal, state, and regional agencies to deliver large-scale redevelopment initiatives. His work required navigating environmental remediation, tidelands trust issues, interagency agreements, public-private partnerships, and complex development planning while protecting public interests and advancing long-term economic development.

Today, John focuses on advising public agencies, private developers, and mission-driven organizations working on complex real estate and infrastructure initiatives. Drawing on his experience inside government as well as in private and entrepreneurial environments, he helps organizations structure projects, manage risk, build productive partnerships, and move large initiatives from concept through implementation.

"A society grows great when people plant trees whose shade they know they shall never sit in."

— Greek Proverb

How We Work

Engagement Process

Every engagement is structured to deliver clarity from the first conversation. The process is disciplined, transparent, and adapted to the complexity and scope of the work.

01
Initial Consultation

A structured conversation to understand the situation, identify the core challenge, and determine whether and how the practice can help. Direct, confidential, and substantive.

02
Scope & Engagement Terms

Clear definition of the work to be performed, deliverables, timeline, and compensation. Engagements are structured to match the actual complexity of the assignment.

03
Execution & Reporting

Systematic execution of the agreed scope with regular communication to the client. Reporting is clear, written, and structured for review by decision-makers and advisors.

04
Conclusion & Continuity

Formal close-out of the engagement with documentation, knowledge transfer, and a clear record of decisions and outcomes. Ongoing advisory available as needed.

Communication

Direct and Documented

[email protected]
(619) 710-7567
San Diego, CA

Independence

No Conflicts of Interest

As an independent advisor, the practice has no brokerage split arrangements, referral fee dependencies, or vendor relationships that could compromise the objectivity of advice provided to clients.

Contact & Engagement

Request a Consultation

Use the form below to describe your situation and request a consultation. All inquiries are reviewed personally and responded to within one business day.

Introductory Offer  ·  Complimentary 30-minute consultations available through May 2026  ·  Limited to 3–5 slots per week

All inquiries are confidential. You will receive a direct response within one business day.

Consultation Structure

Introductory Offer  ·  Limited Availability

Complimentary 30-Minute
Introductory Consultation

Available to qualified clients for a limited time following the launch of the practice. A direct, substantive conversation at no fee — no obligation beyond the conversation itself.

3–5 slots available per week  ·  Available through May 2026

  • Introductory Consultation (30 min) Complimentary
  • Initial Advisory Session (60 min) $250
  • Extended Advisory Session (90 min) $375

Note on Engagement

The complimentary introductory consultation is available for a limited time to qualified prospective clients. Paid advisory sessions and project engagements are structured separately based on scope and complexity.

Direct Contact

[email protected]
(619) 710-7567
San Diego, CA

Licensing

John Monetta | California DRE License No. 01138738
John Monetta Real Estate Advisory is a licensed real estate brokerage in the State of California.

Legal

Privacy Policy

This Privacy Policy describes how John Monetta Real Estate Advisory collects, uses, and protects your personal information.

Information We Collect

When you submit an inquiry through our website or engage our services, we may collect the following types of information:

  • • Contact information (name, email address, phone number, organization)
  • • Service area of interest
  • • Information you provide about your real estate situation or project
  • • Communication preferences

How We Use Your Information

We use the information we collect to:

  • • Respond to your inquiries and consultation requests
  • • Provide advisory and brokerage services
  • • Communicate with you about your engagement
  • • Comply with legal and regulatory requirements

Information Sharing and Disclosure

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share your information only in the following circumstances: (1) with your explicit consent; (2) with service providers who assist in our operations (subject to confidentiality obligations); (3) when required by law or to protect our legal rights; or (4) in connection with a business transaction such as a merger or sale of assets.

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You have the right to request information about the personal information we have collected about you in the past 12 months, including the categories of information, sources, purposes, and third parties with whom we share it.
  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out: You have the right to opt out of the sale of your personal information. We do not sell personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, please contact us at [email protected] or (619) 710-7567. We will respond to your request within 45 days.

Cookies and Tracking

This website uses minimal tracking. Form submissions are processed through Netlify Forms for the sole purpose of enabling us to receive and respond to your inquiries. We do not use third-party advertising cookies or tracking pixels.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

John Monetta Real Estate Advisory
[email protected]
(619) 710-7567
San Diego, CA

Effective Date: March 25, 2026